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What are the reasons for my Candidacy?


First of all, I want to thank you for visiting this blog and showing your interest in my candidacy.

It is a pleasure for me being able to share with you the reasons why I have decided to become a member of the Esomar’s Council.

After more than four years living very intensely through the Esomar´s world, I believe that it is a good moment to give a step forward and to contribute in a more direct way.

I have always been a strong supporter of local and internationall professional and business organizations, as I consider it vitally important to increment dialogue and encounters which serve for the share of knowledge, awareness of the challenges and threats we are confronted with, and lead to other improvements such as the development of forums for self-regulation of the industry.

This conviction comes to me from the beginnings of my professional career when in AECOC, the association of FMCG Manufacturers, Retailers and service providers in Spain. While working there for more than 4 years, I helped in the organization of multiple congresses and seminars as well as in the management of the educational programs for its members. This stamp has marked me ever after and I really want to take advantage of it on Esomar’s benefit.

I would like to summarize my motivations to present my candidacy in the following points:

  1. The sector lives moments of the most interesting convulsion. The technology is allowing us to give a spectacular jump in the data collection, which opens new dimensions in the knowledge of the consumer, the base of our profession. I believe that it is important that technological data collection companies can contribute with their vision to the government of Esomar.
  2. My experience and interest in this field, has allowed me to immerse myself in the structure of the Market Research Value chain. I comprehend the different problems and interests of its parts and I am willing to promote and support those measures that bring better efficiency to the set-up of the Industry.I would like to contribute in the transmission of knowledge and better practices between countries and continents. To gather the best from each world and to project it in to the others.
  3. I have the perspective of a few countries and markets (Spain, Portugal and Latin America), that are in the second tier of the evolution of the sector. Knowing about big corporations, I understand the difficulties for countries with companies in a lower stage of evolution, as I am connected to both by my European and Asian responsibility. I want to be the voice of those countries that still are in low phases of development and turn them over.
  4. I am a great believer of the visualization of the real value of our services. I believe that it is of great importance to bet for a clear display and defense of the value that the Market Research contribution has to the set of the market and to the society.

And finally, at a personal level. To take part in the government of the global association of my sector would be a great opportunity to give an exciting step forward, which would definitely improve my professional career, extending the area of vision and interaction. It would be a very rewarding experience that I would try to revert to the Industry.

I would be delighted to discuss in-depth the ins and outs of our sector, considering factors, I believe key, for the improvement of our industry. If you are interested in establishing an open dialogue, feel free to use this blog.

These are my main motivations and beliefs with which I take part in these elections. I hope they are of your interest and serve to gain your trust and, hopefully, your vote.

Thank you very much.